Japanese Market Entry Support | CJC Advisory Network

Japanese Market Entry Support Service

The Japanese CBD market is entering a transformative phase following the December 2024 amendments to the Cannabis Control Law and the Narcotics and Psychotropics Control Act. These legal changes introduced regulations that classify THC under the Narcotics Control Act, set stricter residual THC limits for CBD products, and established a new law governing cannabis cultivation. While businesses now face higher quality control standards, these clear regulations are expected to foster greater market transparency, encouraging overseas companies to enter the market and accelerating participation by major domestic corporations in Japan.

Unlike many countries, Japan treats CBD as a food additive, offering unique flexibility in product development for applications in food and cosmetics. This, combined with the absence of cannabis-specific licensing requirements, creates an open and innovative market environment that has captured global attention. Cannabinoids like CBD, CBN, and CBG are legally consumable under current Japanese law, and cannabinoid-based health and wellness products are gaining popularity in Japan, mirroring trends seen in North America and Europe.

Historically, some international companies viewed Japan’s CBD market as a grey market due to unclear regulations. However, the recent legal reforms have fully transitioned the market into a white market, establishing Japan as a promising destination for cannabis-related business. This shift is expected to drive significant growth, attracting international players and further expanding the domestic market.

CJC Advisory Network leverages its expertise to support international clients in navigating this dynamic and evolving landscape. From ensuring compliance with Japan’s rigorous quality control standards to developing sustainable business strategies, we empower clients to succeed in one of the world’s most unique and rapidly expanding CBD markets.

What we Do

Initial Market Research

Expanding into a foreign market can be daunting, with uncertainties about consumer behavior, competition, regulations, and distribution channels. At CJC Advisory Network, we provide targeted initial market research to address these concerns. Our tailored insights include an analysis of market trends, regulatory requirements, and competitor landscapes, as well as identifying potential customer demographics. With our support, your business can enter the Japanese CBD market with confidence, backed by actionable data and a clear strategy for success.

Company Incorporation

Entering the Japanese market offers numerous opportunities, especially as the CBD industry continues to expand. Many companies are now opting to establish a formal presence in Japan by incorporating their businesses. At CJC Advisory Network, we provide comprehensive support for this process, including business registration, seal creation, bank account setup, and securing a registered address. Our team ensures that all legal requirements are met, making the transition into the Japanese market smooth and efficient.

Matching with Local Manufacturers

While manufacturing products overseas and shipping them to Japan is an option, partnering with domestic manufacturers is essential for reducing production costs and ensuring market competitiveness. At CJC Advisory Network, we provide comprehensive support to connect you with reliable Japanese manufacturers tailored to your specific needs. From initial introductions and thorough vetting to compliance with Japanese quality and regulatory standards, we guide you through every step. Our team ensures seamless communication and facilitates strong partnerships to support your long-term success in Japan’s dynamic market.

Sales and Marketing Support

The Japanese market still requires extensive consumer education, making effective product promotion a critical challenge for new entrants. At CJC Advisory Network, we provide customized sales and marketing support to help your business succeed. Our services include creating targeted marketing strategies, optimizing sales channels, and leveraging culturally relevant campaigns. Additionally, we assist in utilizing dedicated media platforms to enhance product recognition and engage with consumers directly. With our expertise, your brand can establish a strong presence and build trust in Japan’s unique market landscape.

Who is This Service for?

Cannabis/Hemp/Cannabinoid Brands

This service is ideal for brands specializing in cannabinoid-based products such as vapes, edibles, tinctures, and other innovative offerings. We help these businesses navigate the Japanese market and effectively position their products for success. We closely work with legal professionals and will ensure that you are always compliant and stay on the right side of the law.

Hemp Products Manufacture (Hemp-Based Food and Ingredients)

Hemp products are gaining popularity in Japan, but this market remains underserved due to high barriers to entry. Language and cultural differences, along with strict regulations on hemp plant cultivation, have deterred many companies from entering. This service is tailored for businesses producing hemp-based goods like hemp protein, cold-pressed hemp seed oil, and hemp hearts. With the growing awareness of CBD and its benefits, the demand for these products is rising, presenting a unique opportunity for manufacturers to establish a strong foothold in the Japanese market.